How Product Guru was born.
“I spent years selling to high street retailers and the UK grocery market and I'm painfully aware of the challenge (for both buyers and suppliers) in getting the right products in the right hands at the right time.
Despite successfully selling to many of the bigger UK retailers, it took a lot of hard work to get my products in front of retailers. Retail buyers are inundated with product samples and information, and with no meaningful process in place to review all these options, opportunities were being missed for both parties.
Although there's been a significant change of pace in the technology used within the retail sector, the process of finding the products that drive the market had really remained at a stand-still. With more and more small, specialist suppliers driving innovation in the sector, it has been harder than ever for buyers to be able to consider all options.
Product Guru has been shaped by these personal experiences and frustrations. We’re reinventing how products end up on shelves, making it simple, accessible and seamless.”
Simon Coyle – Founder & CEO, Product Guru