How to create a product listing
You can create a product listing from the products page. Form your dashboard select products in the main menu.
Once on the products page the add a product icon is located on the top right of the page.
Key things to include in your product listing
Our product template guides you through the add a product process.
Key information such as product descriptions and unit costs are compulsory to complete, but there are many additional fields that are voluntary. Please complete as many of these as you can; the more information that is available, the more likely buyers are to review the products.
The buyers also have access to powerful filtering tools, so they can discover products meeting their exact criteria. Some of the filters automatically exclude products where the fields haven’t been completed, so could remove your products from buyers results, even if they do meet their criteria.
How do I edit my product listing?
You can manage and edit your products at any time from the products screen; which is accessible from the left hand menu bar on your homepage or dashboard.
Choose the ‘edit product’ button from your chosen product and edit the relevant details.
You can delete products at any time from the products screen; which is accessible from the left hand menu bar on your homepage or dashboard.
Choose the ‘remove’ button from your chosen product to delete the product.
Adding products using the duplicate product tool
The duplicate product tool allows you to copy the details of a product you have already entered into our system, reducing the time it takes to add further products.
You can duplicate products from the products page on your dashboard. Choose ‘duplicate product’ option from the product you want to copy, and the add a new product process will be generated, with much of the information pre-populated.
NB: Please ensure that you are very careful in over writing and replacing information that is specific to the new product, to ensure that your products don’t go live with incorrect details.
How to ensure your products aren't filtered out of results
The best way to ensure that your products appear in as many search results as possible is to ensure that you populate as many of the product features as possible, as this allows buyers to search for products that meet their exact requirements.
If a buyer is looking for a product in your category and filters their search on a field you haven’t completed, your product will be excluded from the results. For example, if you are marketing a black shoulder bag but didn’t complete the colour field in your product set up, your bag will be excluded from the search results when a buyer searching for shoulder bags filters on colour.
Advice on entering pricing and cost information
While it is important to provide buyers with cost information for your products, we appreciate that it often isn’t as straight forward as having one single cost for all market segments or retailers.
In the cost section of the add a product function you will find three inputs relating to cost:
- Volume discounts available?: Tick this box if you offer volume discounts. Ticking this option means that when a buyer searches for a product in a certain cost price range products with unit costs up to 20% higher than their range maximum will still appear in their results
- Unit cost to retailer: This is the key metric that is shown in your product listing. We suggest that you enter your standard unit cost, prior to applying discounts or volume price breaks.
- Pricing comments: This comment box allows you to give further details to the buyers on your pricing. These comments will appear in your product listing.
Advice on selecting the correct categories
It is critical that you select the correct categories to list your products, as most buyers search by category.
You can select up to three categories for each product. Select the most relevant categories for your products, bearing in mind that for some products there will be multiple options within one master category. (For example, if you are listing a chocolate product you can choose between everyday or premium & luxury in food & drink confectionery, or can choose chocolate in gift food, or can choose various chocolate options within baking and beverages.
If your product only really fits in to one or two categories, just select these. We allow multiples categories to allow for products that are relevant in different areas, but if your product fits firmly into one category you will get the same results from selecting that one category.
If you are unsure which categories to choose or can’t find your category please contact our team (during office hours you can live chat for fast responses. Or drop us a message out of hours and we’ll come straight back to you).
Advise on locating your categories
Our platform gives you two ways to locate your category when adding a product:
With nearly 700 categories on the platform the quickest and easiest way is to use our search option. Just start typing in the first few letters of your product (or the category you think it will fall into) and all potential results will appear.
If you can’t see what you are looking for via search you can select the option to browse all products. This will bring up our full category tree. You can then navigate to your target category and make the selections you prefer.
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Messaging on Product Guru
We have a secure, simple to use communication centre built into the platform, allowing you to communicate directly with buyers who are interested in your products.
You can access your message centre directly from your dashboard. Here you can see any messages received, any replies sent and details of any actions you have already taken, such as sending samples.
Buyers have to initiate any conversations, but once they have you are able to communicate directly with them.
What are the functions on my dashboard
Your dashboard is the centre of your Product Guru operations, and gives you access to all areas of the platform.
In the main body of your dashboard you will be able to see your products with the most recent activity, as well as your most recent messages and upcoming category reviews (premium subscribers).
You will also have the following menu options:
Brands: This takes you to your brands page, where you can manage brands you have already added or add new brands. You can also see the activities and performance of individual brands here (premium subscribers)
Products: This takes you to your products page, where you can review, edit and track performance of your current products as well as add new products.
Sample Requests: Here you can see all sample requests. For new requests you can see details of the samples required, confirm (or refuse) samples and add detailing for the buyer including tracking.
Reach Outs: This gives you details of the number of contacts you have received from buyers.
Impressions: This is the number of times your products have appeared in buyer searches or in emails to buyers.
Category review dates (premium subscribers only): Here you can access details of review dates that buyers have provided, allowing you to ensure your products are in place when your preferred buyers are reviewing your categories.
Retailer views: (premium members only): See which retailer buyers have been reviewing your product listings.
Retailer shortlisted (premium members only): See which retailer buyers have added your products to a short list, a range review list or have favourited your product.
Analytics (premium subscribers only): Here you can view details of the performance of your products.
Account Settings & edit profile: In these options you can update your profile, personal information, payment details and communications preferences.
Explaining impressions, views, short listings, sample requests and contacts
Impressions: Everytime your product appears in a buyers search results or appears in an email to a buyer it makes an impression.
Views: When a buyer clicks on your product and views the product card it generates a view.
Short Listings: Any time a buyer adds your product to one of their short lists or range review lists it will be indicated here.
Sample requests: The number of times a buyer has requested a sample of your products.
Contacts: The number of times you have been contacted directly by a buyer.
Who can see my brand and product information?
Only registered, qualified buyers can see details of your brands and products. No other supplier has visibility of you or your information on the site.
How do buyers use Product Guru to find products?
Buyers use Product Guru’s powerful search tools to discover products that meet their exact criteria.
The combination of these tools and our categorisation system means buyers who are interested in products exactly like yours are able to discover your products.
Can I contact buyers I want to work with?
Buyers have to instigate conversations through our communications platform. Once they have contacted you, you are able to communicate with them as you please.
Advice on sending samples to buyers
When a buyer requests a sample it is important to action the request as quickly and accurately as possible. Check exactly what they have asked for, when they have asked for it and where they want it sent.
When the sample is ready to go, find the details of the request in the sample request area, accessible from your dashboard. Tick the box to confirm you are sending the sample. This will give you the option to add details of when you are sending the sample, along with the courier details and tracking number. These details will then be available to the buyer should they need them.
Advice on communicating with interested buyers
When a buyer shows an interest in your products it is important to act quickly and clearly. For best results ensure you understand exactly what it is that they are interested in, and ensure that you provide any information they are requesting quickly and accurately.
Given how busy the buyers on the platform are, it is better to keep your communications short and direct.
Whether you offer exclusivity to a retailer is entirely up to you. There is no right or wrong decision; it is dependant on your business, the stage your product is at, the uniqueness of your product and current or likely interest in it from other retailers and the financial implications of whether or not you choose to offer exclusivity.
See our blog post here for a more detailed discussion on exclusivity
How do I login and logout
You can login to the secure area of our site from any of the login options on our homepage, or by accessing our login page directly from your browser.
There is a logout option in the menu bar at the bottom of your dashboard.
Changing your password
You can change your password in account settings, which can be accessed via the main menu bar on your dashboard.
I haven't received my signup verification email
Sorry! Occasionally verification emails can land in your junk or spam folders, so please check there in the first instance.
If that doesn’t help you can either go back to the register as a supplier page and use the link to resend an email or contact our team (try live chat during office hours for the fastest reply) and we will assist you.
How do I edit my company profile?
You can change your company profile through the edit profile option on your dashboard.
How do I change my account settings?
You can edit your account settings through the account settings option on your dashboard.
How can I manage my email preferences?
You can edit your email preferences through the account settings option on your dashboard.