About us

Product Guru simplifies how retailers find the products that customers will love. Knowing how hard it can be to connect the right buyer with the right product, we built an online platform that makes new products from exciting brands accessible to retailers, all in one place.

We're opening up opportunities to brands to connect with some of the UK’s most well-known retailers and have brought thousands of unique brands and their products to our platform. Uploading products to a Product Guru account, with all the detailed, targeted information that retailers need, helps brands be more visible to buyers, improving engagement, building brand exposure and next-stage business growth.

product Guru means that buyers from retailers large and small, know exactly where to go to quickly search, select, and review thousands of the very best products the market has to offer, through their personalised Product Guru dashboard. Buyers filter to their unique criteria, browse new products to spot future trends, request product samples and talk directly to brands about future listings that will enrich their product range and support their business to thrive.

The story behind Product Guru...

I spent years selling to high street retailers and the UK grocery market and I'm painfully aware of the challenge (for both buyers and suppliers) in getting the right products in the right hands at the right time.

I ran several food and drink businesses  for over two decades, and despite successfully selling to many of the bigger UK retailers, it took a lot of hard work to get my products in front of retail buyers - even the ones I had already established a business relationship with.

Retail buyers are inundated with product samples and information, and with no meaningful process in place to review all these options, opportunities were being missed for both parties.

Although there's been a significant change of pace in the technology used within the retail sector, the process of finding the products that drive the market had really remained at a stand-still. With more and more small, specialist suppliers driving innovation in the sector, it has been harder than ever for buyers to be able to consider all options.

Product Guru has been shaped by these personal experiences and frustrations. We’re reinventing how products end up on shelves, making it simple, accessible and seamless.


Simon Coyle

Founder & CEO