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Product Guru Supplier Focus | Into the world of Lucky Saint and alcohol-free beer


At Product Guru we are proud to support a growing community of small independent suppliers. We list products across all FMCG and gifts categories and we like to share the stories behind them.

In our latest 'Supplier Focus' interview, we talked to Luke at Lucky Saint, who told us more about his business.

When was your company formed? 

After 2 years of R&D, we launched Lucky Saint in October 2018.

Where are you based? 

We are a British brand, based in London. We brew in Bavaria, Germany. 

What do you produce? 

A 0.5% unfiltered lager.

Tell us a bit about your company and its background.

After meeting two inspiring founders of a technology business, I realised I was never going to find fulfilment in traditional employment. I wanted to carve a different path and answer a nagging question… “alcohol-free beer is an amazing proposition, but why do I never drink it?” This thought took me across three European countries over two years to create an alcohol-free beer that I was proud to drink. Since October 2018 we haven't looked back, and with over 1,500 venues stocking our lager, it doesn't look like anyone else has either!

How many people work for the business?

We have an amazing team of 10.

Who does it sell to?

The beauty of our product is it sits comfortably in any situation, whether it be in five star hotels such as The Connaught or Berkley or more casual dining eateries such as Honest Burgers and Dishoom. You can also find Lucky Saint in Sainsbury’s. 

Is there a specific product you are particularly proud of and why?

Launching our lager on draught. It was the first independent non-alcoholic lager to be served on draught in the UK.  So many people told us how hard it would be to achieve the magic ‘one 30ltr keg a week’ rate of sale required. However, we smashed that in every outlet we were stocked in.  Sales were so strong - we sold through 3 months of stock in just 3 weeks. 

What do you most enjoy about running your business?

It’s the people, constantly meeting new people and building lasting relationships. 

What are your ambitions for your company?

To be the defining, global, alcohol-free beer brand.

What do you enjoy doing during your spare time?

Switching off, and hanging out with friends and family. 

What do you think of the Product Guru platform? 

Really straightforward and easy to use. 

What encouraged you to use us?

One of your team approached us on Instagram.

Product Guru facilitates the introduction and the product discovery process by placing products in front of vetted buyers. Like Lucky Saint, you can sign up to Product Guru for free today and start showcasing your own products on our platform.

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