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Product Guru Supplier Focus | Into the world of Kaffeetschi


At Product Guru we're proud to support a growing community of independent suppliers. We list products across all FMCG and gifts categories and we love to share the stories behind them.

For our latest Supplier Focus, we spoke to Amar Cavic, Founder of Kaffeetschi, who told us more about the business.

Tell us a bit about your company and its background


I incorporated Kaffeetschi back in 2017, based out of Vienna. Before officially founding the company, I spent two years developing a unique cold-brewing extraction method and recipe  in my father's coffee roastery in Vienna's third district.

I had worked in coffee for over five years prior to launching Kaffeetschi and used my access to great coffee to my advantage and developed Austria's very first cold-brew coffee company.


 How many people work for the business?

Currently we are a team of two full-time employees and we get a lot of help from freelancers, small agencies and seasonal part-time employees.

 Who do you sell your products to?

We mainly work with independent retailers and retail chains with a focus on organic food & drink and convenience. Our core target demographic include LOHAS (life of health and sustainability) and generally health conscious consumers who appreciate good coffee.

 Is there a specific product you are particularly proud of and why?

Yes, our very first product: the original pure black cold brew.

This product has two ingredients: water and coffee, that's it! It has an incredibly delicious dark chocolate aroma and keeps you comfortably buzzed like no other coffee.


What do you most enjoy about running your business and what are your ambitions for your company?

I enjoy the ability to develop amazing products and then watch consumers enjoy and appreciate your craft. The freedom to allocate time and resources.

We want to continue creating innovative, creative and sustainable coffee products well beyond the beverage category. For example, we recently launched our very first skin care product, our coffee body scrub, made from upcycled coffee grounds extracted from our beverage production. We are looking for  creative ways to develop amazing coffee products that delight consumers and exceed expectations time and time again.

What do you enjoy doing during your spare time?

I love to travel and experience new cultures and places through food. Despite all the negative headlines  these days, I am a firm believer of the human capacity for creating beautiful and positive change and I believe it all happens when we take the time to sit down and enjoy a great meal together.

What do you think of the Product Guru platform and what encouraged you to use us?

As a new brand in the UK market, such an innovative platform could provide an edge in a competitive landscape. The marketplace is changing, and Product Guru gives early adopters an opportunity to stand out from the crowd.

Product Guru facilitates the introduction and the product discovery process by placing products in front of vetted buyers. Like Kaffeetschi, you can sign up to Product Guru for free today and start showcasing your own products on our platform.