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Product Guru Supplier Focus | Into the world of Club Belmont and the Luxury Alcoholic Beverage market


At Product Guru we are proud to support a growing community of small independent suppliers. We list products across all FMCG and gifts categories and we like to share the stories behind them.

Our latest 'Supplier Focus' blog looks at Sam, Director at Club Belmont, who told us more about his business in a recent interview.

Tell us a bit about your company and its background.
Club Belmont was founded in 2017 and launched in May 2018 at Fortnum & Mason over the Bank Holiday weekend with a 3-day popup event. We are based in West London, our Premium Cold Brew Espresso Martini is crafted in London using a premium triple distilled vodka made by Bimber distillery which is made in small batches, also in West London.
Club Belmont is a family company, founded by Samuel Livingstone Aird, sister Kate Aird and 6 of their brothers and sisters along with a Crowdfunding campaign. We named the company Club Belmont because our Xpresso Martini is a true new thoroughbred version of the traditional Espresso martini, and we took inspiration from the thoroughbred race track Belmont Stakes in New York.
As for my background, I had been working in finance while also practising mixology for around 15 years, which is my true passion, and I started saving and planning to start my own business from around the age of 24.
It’s an exciting step mixing your passion with starting your own business and we have high ambitions in the travel & retail market for our products.

Who does it sell to? 
Our customers include the Whiskey Exchange, Fortnum & Mason, Art & Craft, a range of premium liquor and wine stores and a number of artisan weekend markets. Our customer base is approx. 60% female and 40% male, very popular with both cocktail and coffee lovers, with our core customer base aged 25 to 45 years old hard-working Londoners who are looking for that perfect in-between drink.
Is there a specific product you are particularly proud of and why? 
We are extremely proud of our Cold Brew Espresso Martini, which is expertly made in small batches using real Italian blend coffee which delivers a naturally sweet half the sugar and double the caffeine of a standard espresso martini.

The Club Belmont Xpresso Martini cocktail is a beautifully balanced, luxury caffeinated alcoholic beverage with a dark, velvety taste and smokey chocolate notes. Lovingly created in small batches in London, this ready-to-drink cocktail is made using only the finest ingredients and traditional methods.

Combining 24-hour cold brew Italian blend coffee, using a unique steeping process that has been specifically designed for our cocktail that delivers a smooth natural sweetness, triple distilled Polish recipe vodka created by the craftsmen at Bimber Distillery, pure cane sugar and the finest Mexican coffee liqueur. Four perfectly blended ingredients, and that's it. Served in an attractive, single serve glass bottle, for those looking for a sophisticated, indulgent alcoholic cocktail with that rewarding caffeine kick for the perfect in-between drink.

What do you most enjoy about running your business?
The focus of producing superior products & the ability to make decisions and to be able to implement them without red tape.
What are your ambitions for your company? 
Going forward, I would love to see the Xpresso Martini stocked in premium supermarkets like Waitrose and Ocado, at airports, on airlines and in inflight magazines, which would be a dream come true.
We also have the ambition to create a range of new products including a premium alcoholic ingredient to inspire new cocktails around the world. In three years, we would also love to have a firm footing in the European & USA market.

What do you enjoy doing during your spare time?
The usual, I enjoy spending time with family & friends, mixing and drinking cocktails, spending time in the outdoors weather permitting, and I have a love for motorcycles, riding, buying, selling, tinkering etc. 

What do you think of the Product Guru platform?
The platform seems great and well implemented. I have seen similar platforms overseas, however, Product Guru is easier to use and free to suppliers.
We really support small and local business as we feel you get a more tailored and bespoke service than with some of the bigger companies, which was our first reason to join, and second is we hope to meet some great customers through Product Guru and create long-lasting relationships.



Product Guru facilitates the introduction and the product discovery process by placing products in front of vetted buyers. Like Club Belmont, you can sign up to Product Guru today for free today and start showcasing your own products on our platform