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Product Guru Supplier Focus | Into the world of Binti


At Product Guru we're proud to support a thriving community of independent, challenger brands. Brands across all FMCG, gift, home and specialty categories list products on our online platform and we love to share the stories behind them.

So, we talked to Majit who told us all about Binti.

Tell us a bit about your company, its background and  your products?

Binti was the UK’s first period charity formed in 2014. Binti runs menstrual educational projects in schools, we help those in financial hardship access menstrual products and work globally to de-stigmatise periods whilst advocating to normalise the discussion around menstruation.

We have developed the first retail-ready Reusable Menstrual Pads product. Each pack contains 3 x pink day pads, 1 x blue night pad, a wet bag and a Binti pouch, all packaged in a stylish gift box. 

In 2017, Binti CEO Manjit Gill MBE, developed the reusable menstrual pads to help women in India who, with no access to products, were using dirty rags to manage their periods. With so little emphasis placed on informing women about reusable alternatives, Manjit was determined to create a long-lasting product that was friendly to the environment and safe for women to use.

Binti's Reusable Menstrual Pads will last up to three years, contain no single-use plastics, no fragrances or nasty chemicals, are soft to the touch, comfortable to wear and importantly, are leak-free.

“Every disposable period product ever bought is still on the planet”. says Binti CEO, Manjit Gill MBE “We have developed the reusable pads for the next generation of women who are looking for a choice of period products. We are determined to help women in the UK reduce their #menstrual footprint”.

Conventional disposable menstrual products are made from 90% plastic. The 4.3 billion period products used each year in the UK produces 220,000 tons of menstrual waste. This has to change, and consumers are focusing more and more on reusable period products as a viable alternative.

The reusable pads also help women understand how much they bleed every month. As Manjit explains “We never look at how much we bleed. Most women have no idea, because when we use disposable products, we bleed into them and then remove, fold and bin them. The more we understand about our periods, the better placed we are to manage them. I want to empower girls to understand their bodies and know what to expect from their menstrual cycle”.

The potential savings when moving from disposable period products to reusable ones are vast. We estimate a saving to the consumer of £220.00 during the 3-year life cycle of Binti’s reusable pads.

For every pack of reusable pads bought by UK retailers, Binti will donate an additional pack to a woman in need.


How many people work for the business and who do you sell to?

Binti has two employees and over 60 volunteers based in 13 different countries, with international projects running in India and Africa. Our work has been recognised with a number of prestigious awards.

The Reusable Menstrual Pads by Binti are being sold for the first time in the UK from January 10th, 2021.

Is there a specific product you are particularly proud of and why?

Before lockdown, we visited the Gambia to teach menstrual education to primary school children. Menstrual products are almost non-existent in the Gambia. In Africa, women use animal fat, leaves and paper to manage their period.

We handed out over 500 sets of reusable pads to the girls. For the first time in their young lives, these girls had a proper product to manage their period. The reusable pads give young women the confidence and self-esteem that they need help them to fulfil their promise.

Seeing such a simple product change the lives of so many girls has made us determined to continue and expand upon this work.

What do you most enjoy about running your business?

Binti is a female focused charity. Our vision is to create a world where all girls and women, have menstrual dignity. Binti was a member of the Period Task force set up the Government Equalities Office (GEO) to eradicate the stigma and taboos that surround menstruation.

As a grassroots charity, we are bringing about societal change that benefits women from all walks of life. It is a hugely rewarding experience.

What are your ambitions for your company?

The sale of our Reusable Menstrual Pads into UK retail will help Binti reach more children and communities with our menstrual education, while also giving us the income to provide period products to those who need them the most.

What do you think of the Product Guru platform? What encouraged you to use us?

The Product Guru facility is vital for a charity like Binti, offering us access to so many established retail buyers. The user-friendly system has given us the ability to really showcase our products and brand.

Product Guru gets your products in front of buyers and on to shelves. 

A Product Guru account makes your brand accessible to buyers looking for products their customers will love. Product Guru and our team help you create the opportunities you need to grow your business through our online platform. Sign up to Product Guru for free today and start listing your own products on our platform.

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