Product Discovery: Putting your products in front of buyers [Infographic]
In today’s tech-savvy retail environment, while the customer experience has continued to evolve with the rise of mobile commerce, social commerce, and in-store innovation, the approach to building enduring relationships between suppliers and buyers has stood still, remaining frustratingly traditional and inefficient through the likes of cold calling and sending samples.
A significant opportunity has thus arisen for suppliers to find new ways to connect and engender the kind of relationships that can ultimately put great ideas on shelves and in baskets.
Indeed, technology’s newfound ability to allow suppliers to place in-depth product information directly at buyer’s fingertips. Product discovery platform like Product Guru allows suppliers to put their products in front of vetted buyers.
Learn more about how Product Guru allows you to put your products in front of retail buyers for free.
How to approach a retail store with a view to them stocking your products very much depends on the retailer and the nature of your products, but I’ve listed a few general pointers based on my own...23rd July
I’ve yet to meet an under-worked buyer. An independent retail buyer will likely wear a number of hats; potentially looking after sales, IT, general management and the staff as well as buying. At...20th July
The Problem It isn’t easy being a product manufacturer. And it isn’t easy being a retail buyer. And it definitely hasn’t been easy for the right buyers to find the right suppliers. Until...6th July