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Introducing new products: improving your chances of hitting the shelves


Introducing a new product is challenging, especially when you don’t have the resources of a multinational. Thousands of new products are launched each year in the UK but only a fraction of them are successful in gaining significant retail space. The market is saturated with products and promises, and it is a challenge for buyers to uncover the innovative products they are searching for.

Careful planning and having a creative approach to catch their attention can help you to make the cut and end on their shelves.

Let’s be honest, there isn’t a single best strategy for introducing new lines effectively, but we identify and detail in our latest infographic the 3 essential steps that can significantly improve your chances of success.

We put this handy graphic together for you to pin for later and to share with your peers. We hope you found it useful. Good luck with your product launch!

Learn more about how Product Guru allows you to put your products in front of retail buyers for free.

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