Introducing new products: improving your chances of hitting the shelves
Introducing a new product is challenging, especially when you don’t have the resources of a multinational. Thousands of new products are launched each year in the UK but only a fraction of them are successful in gaining significant retail space. The market is saturated with products and promises, and it is a challenge for buyers to uncover the innovative products they are searching for.
Careful planning and having a creative approach to catch their attention can help you to make the cut and end on their shelves.
Let’s be honest, there isn’t a single best strategy for introducing new lines effectively, but we identify and detail in our latest infographic the 3 essential steps that can significantly improve your chances of success.
We put this handy graphic together for you to pin for later and to share with your peers. We hope you found it useful. Good luck with your product launch!
Learn more about how Product Guru allows you to put your products in front of retail buyers for free.
How to approach a retail store with a view to them stocking your products very much depends on the retailer and the nature of your products, but I’ve listed a few general pointers based on my own...23rd July
I’ve yet to meet an under-worked buyer. An independent retail buyer will likely wear a number of hats; potentially looking after sales, IT, general management and the staff as well as buying. At...20th July
The Problem It isn’t easy being a product manufacturer. And it isn’t easy being a retail buyer. And it definitely hasn’t been easy for the right buyers to find the right suppliers. Until...6th July